The build process

Four phases.
One repeatable system.

Discovery to launch. Every decision, every design review, every go-live step, in order. Scroll through to see exactly how we build your website.

01
Discovery
Week 1
02
Design
Week 2
03
Build
Week 3–4
04
Launch
Week 4
Website Build Process
Week 1 of 4
01 Discover
02 Design
03 Build
04 Launch
01
Week 1 · Discovery
We understand your business before touching a design tool.
Goals, audience, competitors, SEO benchmarks and content strategy mapped before a single pixel moves. This is where projects are saved months later.
1
strategy document
5+
competitors audited
0
guesses made
By Week 1
Strategy locked
Goals clear · Audience mapped · SEO brief ready
02
Week 2 · Design
Wireframes first. Visuals only after structure is approved.
We wireframe information architecture, then move to high-fidelity designs. You approve before code is written, which means zero rework surprises.
2
review checkpoints
Mobile
first always
Brand
system included
By Week 2
Designs approved
Structure signed off · Visual system ready
03
Week 3–4 · Build
Clean code, fast pages, CMS you can update yourself.
Production build with performance as a first-class requirement. Core Web Vitals optimised, CMS connected, forms wired to your CRM.
95+
Lighthouse score
CMS
editable by you
SEO
baked in
By Week 4
Site built and tested
Fast · Secure · CMS-ready
04
Week 4 · Launch
A controlled launch with analytics from day one.
DNS migration handled, analytics and heatmaps live, redirects set. You start getting data immediately so future iterations are evidence-based.
Day 1
analytics live
30-day
support included
Zero
downtime
Week 4
Site live and tracking
Analytics on · Support included
01Goals
Kick-off and Goal Setting
  • Business goals and success metrics defined
  • Target audience and buyer personas documented
  • Sitemap and page hierarchy agreed
Result
Everyone aligned before work starts, saving weeks of revision later.
02Research
Competitor and UX Audit
  • 5+ competitor sites reviewed for positioning gaps
  • Existing site audited if applicable
  • UX benchmark set before design begins
Result
A site brief grounded in what actually works in your category.
03SEO
SEO and Content Strategy
  • Target keywords mapped to pages
  • Content structure planned for organic discovery
  • URL structure and meta framework designed
Result
Pages that rank from day one, not retrofitted six months later.
04Copy
Messaging and Copy Brief
  • Core messaging hierarchy and positioning defined
  • Headlines, sub-heads and CTAs drafted
  • Brand voice documented for consistency
Result
Words that do the selling before design adds the polish.
01Wireframes
Low-fi Wireframes
  • Page layouts sketched before visual design begins
  • Information hierarchy validated with you
  • Mobile layouts first, desktop adapted after
Result
Structure locked so design sprints never get blocked by layout debates.
02Brand
Visual Identity and Design System
  • Colour, type and component system defined
  • Design tokens set before any screens built
  • Consistency enforced across every page automatically
Result
A website that looks like one designer touched every page.
03Hi-fi
High-fidelity Screen Design
  • All pages designed to pixel-perfect fidelity
  • Hover, focus and transition states included
  • Figma prototype built for review
Result
You see exactly what will be built before a line of code is written.
04Approval
Design Review and Sign-off
  • Client walkthrough of full prototype
  • Revision round included
  • Written approval before build starts
Result
No scope surprises mid-build.
01Dev
Frontend Development
  • Pixel-perfect build from approved designs
  • Animations and interactions coded to spec
  • Cross-browser and device testing throughout
Result
What you approved in Figma is exactly what goes live.
02CMS
CMS Integration
  • CMS connected and content fields mapped
  • Team trained to update content independently
  • Content migrated from old site if needed
Result
You own your content. No developer needed for updates.
03Perf
Performance Optimisation
  • Images optimised and lazy-loaded
  • Core Web Vitals tested and passed
  • 95+ Lighthouse score on all key pages
Result
Fast sites rank higher and convert better.
04Forms
Forms, CRM and Integrations
  • Contact forms wired to your CRM or inbox
  • Lead capture and email automation connected
  • All integrations tested end-to-end
Result
Every lead captured automatically from go-live.
01QA
Pre-launch QA
  • Full device and browser testing matrix run
  • All forms, links and CTAs verified
  • SEO checklist confirmed before go-live
Result
Nothing embarrassing gets discovered by a customer first.
02DNS
DNS and Hosting Migration
  • Hosting configured and SSL certificate active
  • DNS migrated with zero downtime
  • Old-site redirects mapped and live
Result
Site goes live without losing existing rankings or traffic.
03Analytics
Analytics and Tracking Setup
  • GA4 and conversion events configured
  • Heatmap and session recording tools installed
  • Goal tracking verified in real time
Result
Data from visitor one. No retroactive setup panic.
04Support
30-Day Post-launch Support
  • Bug fixes and tweaks at no extra cost
  • Performance and conversion data reviewed at day 30
  • Iteration plan handed over based on real data
Result
A handover that sets up the next 12 months.
LinkedIn Growth Roadmap
4 phases · 105 days · built for you
01
We get you ready. On us.
Day 0 – 15 · Free
The first 15 days are onboarding. We don't charge for this phase. We set up everything before a single post goes live so the next 90 days actually work.
70+
questions about you
4wk
content planned
01Free
70+ Questions About You
  • Deep questionnaire: career, clients, voice, goals
  • Your answers drive every post we write
  • We learn to sound like you before writing anything
Result
We know exactly who you are and how you sound
02Profile
Profile Built for 2025
  • Banner, headshot, headline, About, Services rewritten
  • Optimised for how LinkedIn ranks profiles today
  • Reads like a landing page, not a resume
Result
Your profile works like a landing page from Day 1
03Content
First Month of Content, Planned
  • 4 weeks of posts mapped before going live
  • Topics, formats, and hooks all decided upfront
  • No blank-page delays when Day 16 arrives
Result
Day 16 we post. No delays, no blank pages.
04No charge
This Phase Costs You Nothing
  • First 15 days are onboarding only
  • We don't invoice until the work actually starts
  • You pay when posting begins, not before
Result
You start paying only when the real work begins
By Day 15
Ready to go live
Profile done · Content ready · No charge
02
Build the brand. Get people here.
Day 16 – 45
We're not pitching anyone yet. This month is about posting great content and showing up every day so your profile starts getting real traffic on it.
2–4
posts per week
30
comments daily
2–3K
followers by Day 45
Pull
strategy, not push
01Content
2–4 Posts a Week, in Your Voice
  • Every post written by our team, approved by you
  • Formats rotate based on what's working that week
  • You stay consistent without writing a word
Result
You show up consistently without writing a single word
02Daily
20–30 Comments Every Single Day
  • A team member on your account every day
  • Real, thoughtful comments in your niche
  • Your name starts appearing everywhere
Result
Visibility grows before your follower count does
03Strategy
Brand First. Leads Later.
  • Month 1 is not for pushing services
  • We build authority so people come to you
  • Pull strategy, not push
Result
Profile becomes a landing page with warm traffic
04Inbound
If a Lead Comes, We Convert Them
  • Heavy outbound hasn't started yet
  • If someone reaches out, we guide them to a call
  • Natural growth, no cold pitching
Result
Natural growth with no cold pitching
By Day 45
Profile working
Real traffic · Brand established · Inbound starting
03
Read the data. Switch to leads.
Day 46 – 75
We look at what worked in month one, cut what didn't, and shift every connection and message toward potential clients. Brand building is done. Lead generation starts.
40+
DMs/week inbound
5K
followers by Day 75
Only
buyers in network now
A/B
outreach testing live
01Data
We Look at What Worked
  • Around Day 45, we read all the numbers
  • Best posts, times, and hooks identified
  • We double down on winners, cut the rest
Result
Every action in month 3 is smarter than month 2
02Pivot
Network Shifts to Buyers Only
  • We stop connecting with peers and creators
  • Every new connection is a potential client
  • Your network fills with decision-makers
Result
Your network fills with decision-makers, not bystanders
03Outreach
DM Testing Begins
  • Personalised outreach to qualified prospects
  • Different hooks and angles tested weekly
  • Track reply rates, keep what converts
Result
A tested outreach system built from real data
04Transition
Brand Done. Pipeline Starts.
  • Month 2 built the audience and established trust
  • Month 3 runs that engine for real results
  • Calls, pipeline, and revenue now in focus
Result
Month 3 starts with real momentum behind it
By Day 75
Pipeline forming
Leads in DMs · Outreach tested · Calls coming
04
One goal: meetings on your calendar.
Day 76 – 105
Every message, every post, every action is now pointed at getting qualified people on a call with you. We track every number and report it every week.
12–15
meetings/month
8.7K
followers (case study)
01Focus
Pure Lead Generation
  • Every post, comment, and message points at one goal
  • Getting the right people to book a call
  • Nothing that doesn't move the pipeline
Result
Your calendar starts filling with qualified meetings
02Outreach
Personalised DMs at Scale
  • Structured outreach to ideal clients every week
  • Tracked, refined, and reported
  • 12–15 qualified meetings per month on average
Result
12–15 qualified meetings booked per month, on average
03Reporting
Weekly Reports. Every Number.
  • Follower growth, DM reply rates, calls booked
  • Top posts and what drove them
  • Sent every week in plain, readable format
Result
You always know what's working and why
04Yours
The System Is Yours to Keep
  • Outreach scripts, content templates, tone guide
  • Warm pipeline that keeps working after Day 105
  • You own the machine, not just the results
Result
A LinkedIn system that keeps working after we're done
Case study
1.2K → 8.7K
Ritesh Mishra · 90 days

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