The SEO roadmap

Four phases.
One compounding system.

Audit to compounding traffic. Every keyword decision, every link placed, every ranking milestone, in order. Scroll through to see exactly how we grow your organic channel.

01
Audit
Month 1
02
Content
Month 2
03
Authority
Month 3
04
Compound
Month 4–6+
SEO Growth Roadmap
Month 1 of 6
01 Audit
02 Content
03 Authority
04 Compound
01
Month 1 · Audit
We find the gaps competitors are missing before we start.
Full technical audit, keyword universe mapping and competitor gap analysis. We know exactly where to play before writing a single piece of content.
500+
keywords mapped
5+
competitors audited
Full
technical audit
By Month 1
Baseline established
Gaps found · Priorities clear · Technical issues fixed
02
Month 2 · Content
Content built around search intent, not just search volume.
Pillar pages and cluster articles created around your highest-value keyword groups. Every piece optimised for the specific intent behind the query.
4–8
pieces per month
Intent
matched always
E-E-A-T
signals built in
By Month 2
Content indexing
Pillar pages live · Cluster built
03
Month 3 · Authority
Links from sites Google already trusts.
Digital PR and link acquisition campaigns target relevant, high-authority domains. Internal linking tightened to distribute authority across all pages.
DR 50+
target domains
Niche
relevant only
Monthly
reporting
By Month 3
Authority building
Links earned · Internal structure optimised
04
Month 4–6+
Rankings compound. Traffic becomes a predictable asset.
Content and links from months 1–3 begin compounding. New opportunities added monthly, winners expanded, underperformers refreshed.
6-month
ranking horizon
Monthly
traffic reports
Compound
growth curve
Month 6+
Traffic compounding
Rankings climbing · Leads growing
01Technical
Technical SEO Audit
  • Site crawled for indexability, speed and structured data issues
  • Core Web Vitals benchmarked
  • Critical errors logged and prioritised
Result
Google can crawl and index every page correctly before content goes live.
02Keywords
Keyword Universe Mapping
  • 500+ keyword opportunities identified and clustered
  • Intent categorised per keyword group
  • Commercial vs. informational split planned
Result
A keyword map that tells us exactly what to write and why.
03Competitors
Competitor Gap Analysis
  • Top 5 competitors analysed for ranking pages and link profiles
  • Content gaps identified where they rank but you do not
  • Quick wins flagged for month-one content
Result
We know which pages will move fastest before we start writing.
04Fixes
Technical Fixes Implemented
  • Critical crawl errors and redirect chains fixed
  • Meta tags, canonicals and schema markup corrected
  • Site speed optimisations pushed where access allows
Result
A clean technical foundation so content gets full credit from Google.
01Pillar
Pillar Page Creation
  • One comprehensive pillar page per target topic cluster
  • Optimised for the head keyword of each cluster
  • Internal link hub for all cluster articles
Result
A content anchor that lifts rankings for every article linked to it.
02Cluster
Cluster Article Production
  • 4–8 supporting articles per pillar, targeting long-tail queries
  • Each article structured to match search intent exactly
  • E-E-A-T signals included throughout
Result
Topical authority signals that push the whole cluster up the rankings.
03On-page
On-page Optimisation
  • Title tags and meta descriptions rewritten across target pages
  • Header hierarchy and keyword density optimised
  • Schema markup added for relevant content types
Result
Higher click-through rates from rankings you already have.
04Internal
Internal Linking Structure
  • Hub-and-spoke architecture built across the site
  • Anchor text varied naturally for each target keyword
  • Orphan pages identified and connected
Result
Authority flows to every page, not just the homepage.
01Prospecting
Link Prospecting
  • DR 50+ domains in your niche identified
  • Relevant prospects scored by topicality and traffic
  • Outreach list built and verified
Result
A targeted list of sites that will actually move your rankings.
02Digital PR
Digital PR Campaigns
  • Data-led or expert-comment pitches sent to niche publications
  • Original angles developed per campaign
  • Coverage tracked and links verified live
Result
Links that send referral traffic alongside SEO authority.
03Guest Posts
Guest Post Placement
  • High-quality articles written for placement on authority sites
  • Relevant contextual links embedded naturally
  • No PBNs, no link farms, no shortcuts
Result
White-hat links that compound over time without penalty risk.
04Reporting
Monthly Authority Report
  • Domain rating and referring domain growth tracked
  • Ranking movements mapped to new links
  • Next month strategy adjusted based on data
Result
You see exactly which links moved which rankings.
01Refresh
Content Refresh Cycle
  • Pages stuck on page 2 refreshed with updated data and depth
  • Freshness signals re-sent to Google
  • Thin content expanded or consolidated
Result
Page-2 rankings pushed to page one without new content cost.
02Expansion
Keyword Expansion
  • New keyword clusters added as domain authority rises
  • Seasonal and trend-based opportunities added proactively
  • New pillar topics opened every quarter
Result
The traffic ceiling rises every quarter instead of plateauing.
03CRO
Conversion Rate Optimisation
  • Top organic landing pages reviewed for CTA performance
  • Lead capture tested and improved
  • Traffic-to-lead ratio tracked monthly
Result
More leads from the traffic already arriving.
04Compound
Compounding Growth Review
  • 6-month traffic and ranking trend reviewed
  • ROI against paid search compared
  • Roadmap for next 6 months agreed
Result
An organic channel that gets cheaper per lead every month.
LinkedIn Growth Roadmap
4 phases · 105 days · built for you
01
We get you ready. On us.
Day 0 – 15 · Free
The first 15 days are onboarding. We don't charge for this phase. We set up everything before a single post goes live so the next 90 days actually work.
70+
questions about you
4wk
content planned
01Free
70+ Questions About You
  • Deep questionnaire: career, clients, voice, goals
  • Your answers drive every post we write
  • We learn to sound like you before writing anything
Result
We know exactly who you are and how you sound
02Profile
Profile Built for 2025
  • Banner, headshot, headline, About, Services rewritten
  • Optimised for how LinkedIn ranks profiles today
  • Reads like a landing page, not a resume
Result
Your profile works like a landing page from Day 1
03Content
First Month of Content, Planned
  • 4 weeks of posts mapped before going live
  • Topics, formats, and hooks all decided upfront
  • No blank-page delays when Day 16 arrives
Result
Day 16 we post. No delays, no blank pages.
04No charge
This Phase Costs You Nothing
  • First 15 days are onboarding only
  • We don't invoice until the work actually starts
  • You pay when posting begins, not before
Result
You start paying only when the real work begins
By Day 15
Ready to go live
Profile done · Content ready · No charge
02
Build the brand. Get people here.
Day 16 – 45
We're not pitching anyone yet. This month is about posting great content and showing up every day so your profile starts getting real traffic on it.
2–4
posts per week
30
comments daily
2–3K
followers by Day 45
Pull
strategy, not push
01Content
2–4 Posts a Week, in Your Voice
  • Every post written by our team, approved by you
  • Formats rotate based on what's working that week
  • You stay consistent without writing a word
Result
You show up consistently without writing a single word
02Daily
20–30 Comments Every Single Day
  • A team member on your account every day
  • Real, thoughtful comments in your niche
  • Your name starts appearing everywhere
Result
Visibility grows before your follower count does
03Strategy
Brand First. Leads Later.
  • Month 1 is not for pushing services
  • We build authority so people come to you
  • Pull strategy, not push
Result
Profile becomes a landing page with warm traffic
04Inbound
If a Lead Comes, We Convert Them
  • Heavy outbound hasn't started yet
  • If someone reaches out, we guide them to a call
  • Natural growth, no cold pitching
Result
Natural growth with no cold pitching
By Day 45
Profile working
Real traffic · Brand established · Inbound starting
03
Read the data. Switch to leads.
Day 46 – 75
We look at what worked in month one, cut what didn't, and shift every connection and message toward potential clients. Brand building is done. Lead generation starts.
40+
DMs/week inbound
5K
followers by Day 75
Only
buyers in network now
A/B
outreach testing live
01Data
We Look at What Worked
  • Around Day 45, we read all the numbers
  • Best posts, times, and hooks identified
  • We double down on winners, cut the rest
Result
Every action in month 3 is smarter than month 2
02Pivot
Network Shifts to Buyers Only
  • We stop connecting with peers and creators
  • Every new connection is a potential client
  • Your network fills with decision-makers
Result
Your network fills with decision-makers, not bystanders
03Outreach
DM Testing Begins
  • Personalised outreach to qualified prospects
  • Different hooks and angles tested weekly
  • Track reply rates, keep what converts
Result
A tested outreach system built from real data
04Transition
Brand Done. Pipeline Starts.
  • Month 2 built the audience and established trust
  • Month 3 runs that engine for real results
  • Calls, pipeline, and revenue now in focus
Result
Month 3 starts with real momentum behind it
By Day 75
Pipeline forming
Leads in DMs · Outreach tested · Calls coming
04
One goal: meetings on your calendar.
Day 76 – 105
Every message, every post, every action is now pointed at getting qualified people on a call with you. We track every number and report it every week.
12–15
meetings/month
8.7K
followers (case study)
01Focus
Pure Lead Generation
  • Every post, comment, and message points at one goal
  • Getting the right people to book a call
  • Nothing that doesn't move the pipeline
Result
Your calendar starts filling with qualified meetings
02Outreach
Personalised DMs at Scale
  • Structured outreach to ideal clients every week
  • Tracked, refined, and reported
  • 12–15 qualified meetings per month on average
Result
12–15 qualified meetings booked per month, on average
03Reporting
Weekly Reports. Every Number.
  • Follower growth, DM reply rates, calls booked
  • Top posts and what drove them
  • Sent every week in plain, readable format
Result
You always know what's working and why
04Yours
The System Is Yours to Keep
  • Outreach scripts, content templates, tone guide
  • Warm pipeline that keeps working after Day 105
  • You own the machine, not just the results
Result
A LinkedIn system that keeps working after we're done
Case study
1.2K → 8.7K
Ritesh Mishra · 90 days

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