Karl Klausewitz/ Success Marketing

Scaled his coaching business from 0 to $10K MRR

Transforming Passion into Profit: A Journey from Zero to $10K MRR

Services

LinkedIn Marketing, Email Marketing, Content Marketing, Website Development, Podcast Marketing, Instagram Marketing, SEO, Lead Generation

Client

Karl Klausewitz/ Success Marketing

Year

Feburary 2022

Website

karlkoach.com
karlklausewitz.linkedin

Challenge

Building a Full-Time Life Coaching Business from Scratch

When the client approached us, he had no online presence—no social media profiles, no website, and no dedicated platform to reach potential clients. He was working a full-time job, hoping to transition into life coaching but lacked the foundational tools for client acquisition, personal branding, and lead generation. Facing these challenges alone, he needed a partner to help them build a brand and establish a powerful, authentic social media presence. Our task was to help him overcome these barriers and build a sustainable coaching business from the ground up.

Goal

Establishing Presence and Generating Leads through Personal Branding

Our first priority was personal branding. This involved creating and curating content that would authentically represent the client’s coaching philosophy. Next, we focused on lead generation, setting up professional profiles and engaging content on platforms like LinkedIn, Instagram, and YouTube. Our overall goal was to build awareness, trust, and a steady stream of interested clients through consistent, value-driven social media presence and effective engagement.

Result

From 0 to Consistent Monthly Revenue & Top 1% Podcaster

Within three months, our client started seeing consistent growth in scheduled calls, going from 0 to 5-10 calls monthly. Over time, this steady growth allowed them to average 30 client meetings per month. Alongside this success, we launched a podcast that quickly gained traction, placing him in the top 1% of podcasters worldwide. With over 50 episodes on YouTube and Spotify, the client’s influence continues to expand, reaching new audiences each month. Today, his coaching business consistently generates $10,000 in monthly recurring revenue, a testament to the success of his journey from no online presence to an influential personal brand.

Conclusion

This case study illustrates the effectiveness of a multi-faceted approach to branding and marketing for coaches in the IT sector. By enhancing online visibility, fostering engagement through email marketing, and leveraging the power of podcasting, we were able to significantly elevate the IT Career Coach’s brand, resulting in increased leads and a stronger market presence.

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