Avanti Bammanhalli
Scaled Her Mindfulness App Launch from Zero to 50+ Pilot Testers
From Vision to Impact: How Conscious Together Turned a Mindfulness App Launch into a 50+ Member Community with 60% Engagement Growth
Services
LinkedIn Marketing, Email Marketing, Content Marketing, Lead Generation
Client
Avanti Bammanhalli
Year
January 2023
Website
Challenge
Building a Full-Time Life Coaching Business from Scratch
When the client approached us, she faced the challenge of launching her mindfulness coaching app without a targeted audience or established online traction. Despite having extensive experience as a Trauma-Informed Mindfulness Coach, she lacked the awareness and engagement necessary to drive the app's initial success. Without a strong community or dedicated platform to connect with potential users, Avanti needed a partner to help her identify and reach the right audience for pilot testing, create awareness around the app, and establish a strategic online presence for sustained engagement. Our goal was to help her overcome these hurdles and build a thriving community around her app.
Goal
Building Awareness and Engagement through personal branding
Our first priority was building Avanti's personal brand by creating and curating content that authentically represented her mindfulness coaching philosophy. We focused on professional branding and outreach primarily on LinkedIn, supplemented by content with value-driven insights. The goal was to establish her as an authority in mindfulness, build trust, and create awareness around her app. Through consistent content, targeted outreach, and engaging with her audience, we successfully built a strong online presence and a steady stream of interested participants for her pilot test.