Francesca Lanni
Scaled her coaching business from low visibility to high engagement and steady client growth
From Limited Online Presence to Consistent Growth and Influence
Services
LinkedIn Marketing, Content Marketing, Website Development, and Lead Generation.
Client
Francesca Lanni
Year
July 2024
Website
Challenge
Building a Sustainable Coaching Business: From Minimal Online Presence to Authentic Branding and Client Acquisition
When the client came to us, she had a limited online presence with just a LinkedIn profile, no website, and no clear plan to reach potential clients. Working full-time, she wanted to transition into life coaching but didn't have the necessary tools for attracting clients, developing a website, creating a personal brand, or generating leads. She needed a partner to help her build a strong identity and establish an authentic social media presence. Our goal was to help her overcome these challenges and create a sustainable coaching business.
Goal
Establishing Presence and Generating Leads through Personal Branding
Our first priority was personal branding. We created and curated content to reflect the client’s coaching philosophy authentically. Then, we focused on lead generation by setting up professional profiles and posting engaging content on LinkedIn. Our main goal was to build awareness, trust, and attract a steady stream of potential clients through consistent, value-driven content and active engagement.