Maru Natarajan
Transforming a Vision into Reality: Building a Powerful Digital Brand, Generating Leads, and Establishing Industry Influence
Digital Success: Crafting a Strong Brand, and Expanding Industry Influence
Services
LinkedIn Marketing, Email Marketing, Content Marketing, Website Development, SEO, and Lead Generation.
Client
Maru Natarajan/ PremierOne Tax & Accounting Pty Ltd
Year
June 2023
Website
Challenge
Transforming a Business Owner’s Vision into a Revenue-Generating Brand
When the client approached us, he had only a website with no visibility—no social media presence, no dedicated platform to engage with potential clients, and no established digital footprint. As the owner of his company, he aimed to transition into the digital space and generate consistent revenue. However, he lacked the foundational tools for client acquisition, website optimization, personal branding, and lead generation. Facing these challenges, he needed a partner to help him build a strong brand and establish a powerful, authentic digital presence. Our task was to help him overcome these barriers and create a business with a steady flow of revenue from the ground up.
Goal
LinkedIn Optimization: Crafting an Authentic Presence and Driving Business Growth
Our first priority was personal and professional branding. This involved creating and curating content, developing a website, crafting a brand kit, and understanding the brand message that would authentically represent the client’s business philosophy and values. Next, we focused on lead generation by setting up professional profiles and engaging content on platforms like LinkedIn, the client's website, and email marketing. Our overall goal was to build awareness, trust, and a steady stream of potential clients through a consistent, value-driven digital presence and effective engagement.